Rakuten.co.jp Biography & Web Analysis

Rakuten, Inc. adapted as "Rakuten", is a Japanese electronic trade and online retailing company situated in Tokyo, founded by Hiroshi Mikitani in 1997. Revolved around Rakuten Ichiba, its business-to-numerous EC platform and one of the largest e-commerce in Japan, the internet combination's businesses include financial services using fintech, just as digital content and communications services, for example, messaging application Viber, e-book distributor Kobo, and Japan's fourth mobile carrier Rakuten Mobile. 

Rakuten has more than one billion members and 14,826 employees around the world, operating in 29 countries and regions, and its incomes added up to US$7.2 billion with working benefits of about US$347.9 million as of 2016. It is often referred to as "the Amazon of Japan". Its major holdings include Buy.com (presently Rakuten.com in the US), Priceminister (France, presently Rakuten.fr), Ikeda, Tradoria, Play.com, Wuaki.tv, Ebates, Viki, The Grommet. The company additionally has stakes in Ozon.ru, AHA Life, Lyft, Cabify, Careem, Carousell and Acorns. 

In September 2020, Rakuten launched its wireless carrier service's 5G network in some zone in Japan after it has started 4G service in April. The company named its network technology the Rakuten Communications Platform (RCP) which makes use of cloud computing to bring down the cost and started sales activity abroad, acquiring at least fifteen international customers by the spring of 2021. On September 24, 2020, Rakuten reported that they will close down their online commercial center in Germany. As of October 15, 2020, they will no longer accept new requests and all orders before that date will be fulfilled. 

In March 2021, Rakuten declared at the joint press conference attended by CEO Mikitani and the President of Japan Post Holdings that it would allot more than 8% stake to the Holdings for 150 billion yen, accepting it as the third-largest shareholder close to the founder's family in the first-ever major capital tie-up for the internet combination, to be financially equipped at a time when it spends billions to install telecommunications infrastructure across Japan, similarly as its rival Amazon Japan attempts to solifiy a predominant position in logistics. Tencent and Walmart, the previous owner of Seiyu Group presently partially-owned by Rakuten, would likewise say something and take stakes of 3.65% and 0.9% respectively.